New Business-to-Business global ad monitoring network to extend to 60 countries by end of 2008

St. John’s, Canada (24 April, 2008) — Today adfinitum announced the launch of a unique Business-to-Business (B2B) global advertising monitoring network. The database contains over 2 million advertisements from over 40 leading countries in North America, Europe, Asia and the Middle East. This B2B service is the initial offering from Canadian-based adfinitum, founded by entrepreneur Ed Clarke.

“Through adfinitum, ad monitors are now able to instantly deliver relevant advertising information to their clients – keeping them fully informed about their competitors’ recent activity or keep abreast of a particular industry sector,” said Clarke. 

The database includes content from a broad range of sources – including print, television, radio, outdoor and the Internet, and is expected to grow by at least 100,000 advertisements per month. Geographic coverage is expected to double toward the end of 2008.

“We fully expect to have advertisements from over 60 countries within a matter of months. From there, we will begin to introduce a number of products on top of our global ad database including advertising expenditure analysis and other complimentary services,” Clarke added.

The service will also allow advertising monitors to provide their clients with immediate access to metadata from relevant global advertisements as well as instant access to high-resolution versions of advertising creative.

“Ad monitors now have instant access to materials and pieces that could take weeks to gather through traditional channels,” he added.

About adfinitum

Based in St. John’s, Canada, adfinitum is a unique B2B global advertisement monitoring network upon which advertising monitors are able to proactively search, filter, and redistribute relevant advertising content to their clients. The adfinitum database now contains over 2 million advertisements from over 40 countries and includes high-resolution television, radio, print, outdoor, and internet creative from key global markets. Market trials are currently underway with other providers from key regions in Europe, the Pacific Rim, and the Americas.